Korea is one of the most important game markets in the world, and one of the hardest to reach from the outside. It has its own platforms, its own creator scenes and its own way of doing launches. It also has some of the world’s biggest publishers, who are taking more and more of their games global.
That’s why we have a partner office in Seoul. Major9, led by Ricky So, works with us as one team. We don’t think of them as a vendor we hand work to. They’re colleagues who sit in our pitches, share what they see in the market and plan campaigns with us from day one.
What each of us brings
Major9 knows Korea and Asia-Pacific:
- Creator and influencer campaigns in Korea and across Asia-Pacific
- Campaigns for mobile, PC (including Steam) and console
- Game launch and pre-registration campaigns
- PR, live events and co-branded activations
- Local market insight, creator rosters and contacts across the Korean industry
Wehype knows creators in the West:
- Creator campaigns with streamers and video creators in North America and Europe
- Community Rewards, where viewers earn in game rewards when their creator plays
- Creator Codes, our Support-A-Creator program, and creator commerce
- Creator data and tracking that show what each creator brought back to the game
Put together, that’s one creator marketing partner for a global launch, instead of one agency for the West and another for Asia.
Korean games going global
Korean publishers know their home market better than anyone. Reaching players in the US, Germany or the Nordics is a different job. Western players discover games through creators they watch every week, on Twitch, YouTube and TikTok, and the creators who move a game are rarely the biggest names. They’re the ones whose audience plays the genre.
With Major9 in Seoul, Korean publishers have a partner on the ground who speaks their language and knows how they work. Behind that, our team in Uppsala and Stockholm picks Western creators by what they actually play, runs the campaign and reports back on what it delivered. See how we plan game launches and PC and console campaigns.
Western games coming to Korea and Asia
It works the other way too. When a campaign needs to reach players in Korea or across Asia, the Major9 team plans that part with creators they know, and we keep the rest of the campaign in step.
Local judgment matters. For Monopoly GO!, Scopely asked us to bring game events to players across Asia, around Lunar New Year, Golden Week in Japan and holidays in Southeast Asia. We activated 62 creators and reached 14M total views. Read how Monopoly GO! connected across Asia and our page on mobile games.
How we work together
Every project is set up the way that fits the publisher:
- Together from the start. We pitch and deliver as one team, and each of us runs our own regions. This is how we work best.
- One of us leads. One team owns the relationship and brings in the other for Korea, Asia or the West.
- An introduction. Sometimes the right answer is for one of us to run it on our own, and we make the introduction.
Whichever it is, you get one plan, and the teams share data and learnings across regions so the campaign keeps getting better.
In the room in Seoul
We’d rather meet people than send decks. With Major9 we host industry evenings in Seoul, like PS DAY, and G-EVE the night before G-STAR opens in Busan. Read why Major9 became our partner office and where we’re heading next on our G-STAR 2026 post.
Going deeper: read our guide to influencer marketing in Korea, and how we help Korean games launch in North America and Europe (한국어).
Planning a launch in Korea, Asia or the West? Get in touch and we’ll connect you with the right team in Seoul, Uppsala or Stockholm.
