How we chose
- Games are a core focus, not a side vertical
- Services, channels and game work are published on its own site, with games named
- Runs creator campaigns on Twitch, YouTube, TikTok or short form video
- Explains how it picks creators and what it reports
- A clear answer to who the agency suits best
The list
1. Wehype
Best for: Publishers that want Twitch, YouTube, TikTok and mobile creator campaigns run by one team, with live data while streams run
Wehype started in Sweden in 2016 and works only with games. We're an official Twitch partner, so our campaigns can run inside the Twitch Sponsorship Dashboard, and in 2021 we ran the first Twitch Boost, for Dying Light 2, which took the game to #1 on Twitch. In 2025, 2,700+ unique creators delivered 8,600,000+ hours of sponsored watch time on Wehype campaigns. Wehype Mobile has run creator campaigns with Supercell, Scopely, Zynga, 2K and SYBO since 2022.
- Official Twitch partner; the first live campaign in the Twitch Sponsorship Dashboard was EA's Battlefield 6
- Call of Duty: Black Ops 6 was the most viewed game on Twitch during its launch campaign
- NBA 2K25 MyTEAM Mobile: the top TikTok creators delivered 1.6M+ views and 8.3K+ clicks
- Appguru: nearly half a million YouTube views in two weeks
- Creators paid in 3 banking days; campaigns launched in as little as 2 days
- HQ in Uppsala, office in Stockholm, team in Seoul
2. GameInfluencer
Best for: Mobile and PC publishers that want managed campaigns, TikTok UGC tested as Spark Ads, or a platform they can run themselves
GameInfluencer was founded in Munich in 2016. It began by pairing mobile game developers with YouTube creators in Germany and the UK and built out TikTok work for games in 2020. Today it runs managed campaigns, creator programs, UGC production, performance campaigns and offline events, alongside its own platform, GameInfluencer.IO. For PONOS's The Battle Cats, six creators made 26 TikTok videos that ran as Spark Ads across several markets.
- HQ in Munich, Germany; founded 2016
- Performance campaigns priced on CPI, CPC or CPM
- Says it has 9K+ vetted gaming creators across 14 markets
- Published cases include RAID: Shadow Legends (Plarium), The Battle Cats (PONOS) and Free Fire (Garena)
3. The Goat Agency
Best for: Publishers and gaming brands that want sponsored streams, long YouTube videos and paid media in one plan across many markets
The Goat Agency opened in 2015 and has offices in London and New York. Gaming is one of its focus areas. It lists Twitch as a dedicated service, with strategy, streamer discovery, sponsored streams, product placement and paid media, and runs YouTube campaigns across long videos and Shorts. Its published Twitch case is World of Warcraft: The War Within in the UK and the Nordics, a three phase campaign aimed at existing, lapsed and new players.
- Founded 2015; offices in London and New York
- Says it had 650 social and creator specialists in 37 markets in 2025
- Gaming clients shown include Activision Blizzard, Electronic Arts and Deep Silver
4. Zorka.Agency
Best for: Mobile, PC and console studios that want creator campaigns recut into paid ads and measured on CPM, CPI and ROAS
Zorka.Agency started in 2014 as a performance marketing agency and has worked only with games since 2017. It runs creator campaigns on YouTube, Twitch, TikTok and Instagram, from YouTube integrations and Shorts to TikTok Spark Ads and hashtag challenges, and turns the best creator videos into paid ads on Google, YouTube, TikTok and Meta. For the Dragonheir: Silent Gods launch it ran 190 YouTube releases alongside 50 Twitch streamers.
- Games only since 2017; built its own analytics platform in 2018
- 5 to 7 day brand safety approval before anything goes live
- Games it lists include Marvel Strike Force, Raid: Shadow Legends, Monopoly GO and PUBG Mobile
5. Cloutboost
Best for: Publishers that want managed YouTube and Twitch campaigns with a client portal and daily updated reports
Cloutboost is a games focused agency with its office in Richardson, Texas, and team members in San Francisco, Berlin and Kyiv. YouTube and Twitch are its two lead services: dedicated videos and 60 to 90 second integrations on YouTube, and brand mentions, chatbot links, panels and giveaways on Twitch. Clients follow each campaign in a portal with reports updated daily from social media APIs.
- Office in Richardson, Texas
- Channels: YouTube, Twitch, TikTok, Instagram and Facebook
- Client logos include Lilith Games, Rovio, Wargaming, tinyBuild, Nexon and Owlcat
- Case studies include Warhammer 40K: Rogue Trader and The Expanse: Osiris Reborn
6. Lurkit
Best for: Studios that want an ongoing creator program and key campaigns, run in house or with Lurkit's team
Lurkit is a creator marketing platform for games rather than a classic agency. Studios use it to find creators and run key campaigns, creator programs, missions with rewards and paid quests where creators get paid on completion, and Lurkit's own team can handle outreach, contracts and reporting. It tracks creators on Twitch, YouTube, YouTube Shorts and TikTok.
- Tracks creators on Twitch, YouTube, YouTube Shorts and TikTok
- Creator programs listed include DayZ, Sea of Thieves, Hunt: Showdown 1896, Phasmophobia and Dune: Awakening
- Managed service available for outreach, contracts and reporting
7. Famesters
Best for: Studios that want a full service creator team for Twitch, YouTube and TikTok, including fraud checks, legal and mobile reporting on CPI
Famesters is a creator marketing agency based in Limassol, Cyprus, with PC, console and mobile games among the industries it serves. It runs campaigns on Twitch, YouTube, TikTok, Instagram and Kick and covers the work around them: creator search, media planning, fraud protection, payments, legal and reporting. Its dedicated mobile games service reports CPM, CTR and CPI after each campaign.
- Address in Limassol, Cyprus
- Platforms: Twitch, YouTube, TikTok, Instagram and Kick
- Testimonials published from game companies including Konami and Yager
8. Socially Powerful
Best for: Mobile publishers that want TikTok challenges built around a game moment, especially in the Middle East
Socially Powerful is a creator agency with offices in London, New York, Dubai and Beijing. Its clearest TikTok game work is PUBG Mobile's first anniversary in Saudi Arabia, a campaign called PubgMobileParty with micro and macro TikTok creators from comedy, challenges and video effects, aimed at casual players beyond the existing fan base.
- Offices in London, New York, Dubai and Beijing
- PUBG Mobile in Saudi Arabia: 8M views and 45K+ clicks, as published by the agency
- Also ran a global PUBG Mobile anniversary campaign on TikTok
9. House of Marketers
Best for: Mobile games that want TikTok creator content and TikTok ads run by one team, with installs as the goal
House of Marketers is a London agency built around TikTok and led by Inigo Rivero, who previously worked at TikTok on strategy and partnerships. For games it pairs gameplay content and entertaining UGC with TikTok ads, including Spark Ads that run a creator's own post as the ad. Its game cases include Dragon City, IGG's Lords Mobile and iFUN Games' FINAL 5.
- Based in London; managing director previously at TikTok
- Dragon City for LATAM and US players beat its CPM target by over 50%, according to the agency
- Runs creator content and paid TikTok ads together
10. Fourth Floor
Best for: PC and console publishers that want creator campaigns, video production and paid amplification from one games agency
Fourth Floor Creative calls itself an award winning games marketing agency, with offices in London, Toronto, Stockholm and Bristol. Influencer campaigns sit alongside video production, ad buying, playtests and events, creator gifting, social and community work. Its published case studies include Final Fantasy XVI, Street Fighter 6, Alan Wake 2, Need for Speed Unbound and PowerWash Simulator.
- Offices in London, Toronto, Stockholm and Bristol
- Client logos include Capcom, SEGA, Square Enix, Ubisoft, Behaviour Interactive and Nintendo
- Services also cover ad buying, creator gifting, playtests and events
11. Heaven Media
Best for: Publishers and gaming hardware brands that want creators, PR and events from one games and tech agency
Heaven Media was established in 2002 and describes itself as a creative marketing agency for the video game and tech industries. Its games influencer team works with creators on Twitch, YouTube, Instagram, X and TikTok, next to PR, events, social, paid media and esports. Launches it lists include Rainbow Six Mobile, Subnautica 2's early access and AMD's campaigns for Starfield and Call of Duty: Black Ops 6.
- Established 2002; runs campaigns across North America, Europe, MENA and APAC
- Client logos include Riot Games, Krafton, Nexon, NetEase, 2K and Roblox
- Services also cover PR, events, paid media and esports
12. TheoryCraft Marketing
Best for: Studios that want creator partnerships and paid user acquisition planned by the same agency, on PC, console or mobile
TheoryCraft Marketing calls itself a video game marketing agency, working on user acquisition, paid media, creative strategy and creator partnerships across PC, mobile and console, with paid campaigns on Meta, TikTok, Reddit and Google. For Last War: Survival it ran creator partnerships with Antony Starr, Daniel Wu and the German creator Knossi, and the Knossi content was cut into ads for TikTok, YouTube and Meta.
- Creator partnerships and paid user acquisition under one roof
- Client logos include KRAFTON, Rovio, Mind Candy, PlayStation and 11 bit studios
- Projects include Frostpunk 2's global release, PUBG x Aston Martin and inZOI
13. Ampverse
Best for: Publishers and brands that want creator and community campaigns aimed at players in Southeast Asia
Ampverse describes itself as Southeast Asia's leading gaming marketing agency, working for brands and game publishers that want to reach players in the region. It runs influencer and community activations, in game media, virtual world activations such as Roblox, and sponsorships. Its published game work includes the Festival of Lanterns campaign for Honor of Kings in the Philippines and a creator led Naruto launch for Mobile Legends.
- Offices in Singapore, Bangkok, Makati and Jakarta
- Says it ran 695 campaigns for 131 clients with 490 influencers in 2025
- Published a testimonial from Tencent's MoreFun Studio on Arena Breakout
Compare the agencies
The table sums up each entry above. Where an agency doesn’t name its channels or headquarters on its own site, we say so rather than guess.
| Agency | HQ | Channels | Managed or self serve | Best for |
|---|---|---|---|---|
| Wehype | Uppsala, Sweden | Twitch, YouTube, TikTok, Instagram | Managed, with live data | Twitch, YouTube, TikTok and mobile in one team |
| GameInfluencer | Munich, Germany | YouTube, TikTok, UGC | Both (managed or its platform) | Mobile and PC performance campaigns |
| The Goat Agency | London and New York | Twitch, YouTube, paid social | Managed | Creators and paid media across many markets |
| Zorka.Agency | Not listed on its site | YouTube, Twitch, TikTok, Instagram | Managed | Creator videos recut into paid ads |
| Cloutboost | Richardson, Texas | YouTube, Twitch, TikTok, Instagram, Facebook | Managed, with client portal | YouTube and Twitch with daily reports |
| Lurkit | Not listed on its site | Twitch, YouTube, YouTube Shorts, TikTok | Both (platform or managed) | Ongoing creator programs and key campaigns |
| Famesters | Limassol, Cyprus | Twitch, YouTube, TikTok, Instagram, Kick | Managed | Full service, including fraud checks and legal |
| Socially Powerful | Offices in London, New York, Dubai, Beijing | TikTok and other social channels | Managed | TikTok challenges, especially in MENA |
| House of Marketers | London | TikTok, TikTok ads | Managed | TikTok creators and ads for installs |
| Fourth Floor | Offices in London, Toronto, Stockholm, Bristol | Not listed by channel | Managed | Creators, video and paid amplification |
| Heaven Media | Not listed on its site | Twitch, YouTube, TikTok, Instagram, X | Managed | Games and hardware launches with PR and events |
| TheoryCraft Marketing | Not listed on its site | Creators, plus ads on TikTok, YouTube, Meta | Managed | Creators and paid user acquisition together |
| Ampverse | Offices in Singapore, Bangkok, Makati, Jakarta | Not listed by channel; also in game and Roblox | Managed | Players in Southeast Asia |
Best picks by platform
Some agencies are strongest on one channel. Here’s who we’d look at first for each, and what our own campaign data says to expect there.
Twitch
Twitch rewards a good match more than any other channel. Viewers watch for hours and decide in chat, in real time, whether your game looks fun. Look at Wehype for campaigns inside the Twitch Sponsorship Dashboard and launch Boosts, The Goat Agency for sponsored streams with paid media on top, Cloutboost for managed campaigns with a daily portal, Famesters for a full service team with fraud checks, and Lurkit for creator programs and paid quests.
Ask whether the campaign can run inside the Twitch Sponsorship Dashboard. That decides how far down the long tail you can reach: outreach by email stops at a shortlist, while offers inside the dashboard let small streamers who match your targeting opt in themselves. Our Twitch guide explains why that changes who you can reach.
From our data: the median sponsored Twitch stream drew 9% more viewers than we expected when we booked the streamer, and streams with 4 to 8 hours of play held their audience best.
YouTube
YouTube is where players go to decide. They search the game’s name, watch a review or a first look, and come back to the same videos weeks later. Look at Wehype for YouTube next to Twitch around launches and expansions, Cloutboost for dedicated videos and short integrations with a client portal, Zorka.Agency for channels outside the usual gaming roster, GameInfluencer for mobile games in Germany, the UK and beyond, and The Goat Agency for long videos and Shorts with paid media.
Ask which format fits your goal. From our data: integrations, a segment inside a creator’s normal video, got 311% more views per subscriber than dedicated videos, while dedicated videos got 206% more clicks per thousand views. An agency that suggests one format for everything hasn’t looked at your game. More in our YouTube guide.
TikTok
TikTok moves faster than any other channel. A creator posts, the algorithm decides in hours whether it travels, and the comments tell you right away if players get the hook. Look at Wehype for TikTok as part of a launch or live ops plan, Socially Powerful for challenges built around a game moment, House of Marketers for TikTok creators and TikTok ads run together, GameInfluencer for UGC tested as Spark Ads, and Zorka.Agency for posts recut into paid UA.
Ask how each creator is tracked and who owns the usage rights when a post runs as a Spark Ad. And judge the campaign as a whole. From our data: in a typical short form campaign, the single best post delivered 29% of all views, so the average post says little about the next one. Our TikTok guide covers how we run it.
Mobile games
A console game has one big launch. A mobile game has a calendar: events, seasons, collabs and an update every few weeks. Look at Wehype (Wehype Mobile) for creators around every event, with Twitch in the mix, Zorka.Agency and TheoryCraft Marketing for creators tied to paid user acquisition, Famesters for reporting on CPM, CTR and CPI, and GameInfluencer for performance pricing.
Ask how every creator’s installs and spend are tracked, and for an example built around an update or event. Ours include the Town Hall 16 update in Clash of Clans and Monopoly GO! around Lunar New Year and Golden Week. From our data: on Twitch, mobile games drew a median 13% below the streamer’s expected audience, so pick streamers who already play mobile titles and add a QR code on stream. Our mobile games page goes deeper.
What to expect from any agency
Ask every agency for the same numbers from its own campaigns, and compare like for like. Here are ours.
- Performance against expectations. On Twitch, the median sponsored stream drew 9% more viewers than we expected at booking and 70% of streamers delivered more viewer minutes than estimated. On YouTube, the median sponsored video got 15% more views than expected; 25% doubled it.
- The creator mix. Big channels bring most of the reach; small ones bring the conversation. Streamers with 2,000+ viewers delivered 40.1% of our Twitch viewer minutes, while streamers with 25 to 99 viewers got 318% more chat messages per viewer hour.
- What happens after. In 2026 campaigns we followed for 30 days after the paid streams ended, 18% of sponsored streamers came back to the game without being paid.
Source: Wehype campaign data. Twitch: every completed sponsored stream from 2024 to 2026. YouTube: every completed sponsored long form video from 2023 to 2026. Pulled November 4, 2026.
How to choose a gaming agency
Every agency on this list can put creators on your game. The difference is in what happens before and after the stream, and that’s where your questions should go. Start with your goal. A launch week needs reach and timing. A live service game needs creators who come back every season. A mobile game needs installs and spend you can trace. Then ask each agency how they would solve that specific job, instead of what they’ve done for someone else.
Our own overview of creator marketing for games covers the basics if you’re new to this. It helps to know the vocabulary before the first call.
Questions to ask before you sign
Do you play the game? You can’t market what you don’t play. An agency that has spent time in your game writes a better brief and picks better creators.
How do you pick creators? Follower counts are the least useful number on a channel. Ask what they look at instead: which games the creator actually plays, how long viewers stay, where those viewers live and how the creator performed in earlier campaigns.
How did your creators perform against what you expected? Any agency can show its best case. Ask how its typical creator did against the estimate it gave the client at booking.
What will I see while the campaign runs? Live data during streams beats a PDF a month later. Ask to see the dashboard or portal, not a screenshot of it.
How fast do creators get paid? It sounds like a creator problem, but it’s yours too. Creators who get paid quickly come back for the next campaign. At Wehype it’s 3 banking days.
Can we test first? A small test group before the full budget goes out tells you which concept works. Agencies that can launch fast make this easy. We’ve launched campaigns in as little as 2 days.
What happens after the campaign? A paid stream is a start. The real win is creators who keep playing your game without a contract. Ask how the agency follows up, and look at our creator programs and live ops pages for how we think about it.
Match the agency to your game
Platform matters as much as channel. A mobile game runs on a calendar of events and updates, so the agency needs tracking for installs and spend built in from day one. PC and console launches revolve around one big moment, and indie teams on Steam often get more from many small creators than a few big ones. For the big day itself, see our game launch guide.
Watch out for
Be careful with any agency that only shows reach, never cost per hour or cost per install. Be careful with creator lists that look like they came from a search tool with no filter for what those creators actually play. And ask for real cases with named games, like the ones on our stories page, rather than anonymous screenshots.
Finally, ask how they’ll prove it worked. Our ROI guide shows what we report on, and our platform page shows where you see it.
If you want to see how Wehype would approach your game, get in touch. Tell us the goal, the markets and the date, and we’ll come back with a plan.