Background
Supercell challenged Wehype to bring competitive PvP mobile players back into Brawl Stars, and dare them to dominate the revamped ranked mode. The goal was to drive engagement and high-level in-game competition, challenging players to climb the ranks and reach elite status.
Activation
Wehype activated seven top German-speaking creators, including top names like Papaplatte, xRohat, and AviveHD, across Twitch and YouTube, turning every stream and upload into a rallying cry for the Brawl Stars community.
Creators promoted unique codes to track player engagement and performance in real time:
Number of players who input the creator code
Number of players who reached 1,000+ trophies
Number of players who achieved Gold or Diamond rank
To raise the stakes, Wehype tied creator bonuses to player performance. The more competitive their community, the bigger the payout.
Content Formats:
Twitch: Live gameplay streams with banners, chatbots, QR codes, and interactive CTAs.
YouTube: Sponsored videos with pinned comments, tracking links, and in-depth gameplay storytelling.
Results
+97% viewer minutes over target on Twitch
High conversion from code input to ranked participation
Creators successfully re-engaged the competitive mobile segment, proving Brawl Stars still packs a punch in the PvP scene
