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Empowering
Games & Creators
to grow together

A partner for game growth

Wehype is a platform and an agency in one. We connect games with creators, and creators with communities.

We believe creator marketing shouldn’t be a one-off tactic: it should be a core part of how games grow. That’s why we build products like Creator Codes, Community Rewards and Creator Stores, which keep working between campaigns.

Wehype by
the numbers

We work with thousands of creators and hundreds of games all over the world.

Games
300+
Campaigns executed
1,500+
Creator collaborations
60,000+
Countries covered
90+
Budget executed
$80M+
Founded
2016

Our story

We ran our first creator campaigns on Twitch in 2016. Ten years later we run them on TikTok, YouTube, Instagram and Twitch, where we're now an official partner.

  1. Counter-Strike key art

    2015

    The founders Emil, Gustaf and Robin meet for the first time in a match of Counter-Strike.

  2. Wehype founders Emil, Gustaf and Robin

    2016

    With their joint love for gaming, they set out to change the way games and creators collaborate.

  3. The Wehype campaign dashboard

    2019

    Wehype launches the world's first Twitch creator campaign dashboard.

  4. Twitch category charts during a Twitch Boost

    2021

    Wehype drops the first Twitch boost in the world, taking a game to #1 on the game charts.

  5. A mobile game stream with campaign stats

    2022

    Wehype expands to mobile games, with partners such as Supercell and Scopely.

  6. A creator code with items sold and earnings

    2023

    Wehype introduces Creator Codes, our Support-A-Creator program, helping players support their favorite streamer.

  7. Community Rewards: a reward chest and level progress

    2025

    Wehype launches Community Rewards: viewers earn in-game rewards when their creator hits a streaming milestone.

  8. Wehype and Twitch logos with the text Official Twitch Partner

    2026

    Wehype becomes an official Twitch partner, with campaigns live inside the Twitch Sponsorship Dashboard for Affiliates worldwide, and launches Creator Stores: fans buy games straight from their favorite creator's Community Page.

In the news

Mentioned in Forbes 30 Under 30 and CNBC, and listed in the FT 1000, the Financial Times ranking of Europe's fastest growing companies.

Trusted by

  • Forbes
  • ABC7
  • MediaPost
  • EU-Startups
  • TechCrunch
  • PocketGamer.biz
  • GamesIndustry.biz

Meet the team

Today we are a team of 40+ people, and we all play games.

  • Emil Smith

  • Nils Gustavson

  • Axel Danielsson

  • Robin Åström

  • Anton Ryberg

  • Tova Barresäter

  • Dennis Fogelmark

  • Gustaf Smith

  • Kristofer Pehrs

  • Alex Blomquist

  • Mikael Karlsson

  • Jonas Svensson

  • Kalle

Our offices

  • SwedenUppsala HQ

    Bergsbrunnagatan 20,
    753 23 Uppsala
    View on map

  • SwedenStockholm

    Kungsgatan 64,
    111 22 Stockholm
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  • South KoreaSeoul

    Partner office: MAJOR9

    Hakdong-ro 20-gil 34,
    Gangnam-gu, Seoul
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Join the action

Get in touch