People search for gaming influencer data when follower counts stop being enough to make a decision. We call it creator data, and it’s how we decide where a campaign budget goes before anyone goes live. Every Wehype campaign runs on it, and since 2026 you can also buy it on its own as an Intelligence Package.
We don’t believe follower counts and average viewers tell you the full picture when it comes to fit. What matters is which games creators actually play, in which languages, for which audiences, and whether they stay.
What Wehype Data & Intelligence covers
Six views do most of the work. Each one answers a question a marketing team asks before, during or after a campaign.
Share of voice market analysis
How much viewing your game gets compared with the games you compete with, day by day. You see the spikes around launches, updates and events, yours and theirs, and how long they last. It’s the quickest way to tell whether a quiet week is your problem or the whole genre’s.
Content language analysis
Which languages the content about each game is made in. Two games in the same genre can look alike in English and completely different in Spanish, Portuguese, French or Korean. When a competitor has a share of content in a language where you have almost none, that’s a market with room for you, and a list of creators to talk to.
Lapsed creators and game migration
Creators who used to stream your game and stopped, and the games they went to instead. It tells you who to win back, what they’re playing now and which competitor is taking your creators’ time. It’s often the cheapest audience you can reach, because those creators already know your game.
Creator game movement
What creators played before your game and what they move on to after. The flow between games shows which titles share your audience, which launches will pull creators away and where new creators for your game are likely to come from.
Creator engagement and media value
What creator content around your game is worth as attention, how well creators hold their viewers and how a creator community grows or shrinks over time. It turns a pile of streams into a few numbers a marketing lead can compare from one quarter to the next.
Competitor spend analysis
How much of a competitor’s viewing is sponsored and how much is organic. A game with a big peak that’s almost all paid is a different story from one where creators keep playing after the sponsorship ends. It shows you where competitors are spending and how much of it sticks.
From data to a campaign plan
The data is only useful if it changes what you do. This is how it shows up in our work.
Before a campaign, we use it to pick markets, languages and creators. It’s how we know where to put budget across formats and creators before a single dollar is spent. A language gap can decide a market. A list of lapsed creators can become the first wave of a campaign.
During a campaign, you see live data per creator while streams run, so we can move budget toward what works instead of waiting for a report.
After a campaign, we look at who kept playing. After the Dying Light 2 launch, more than 50% of the Twitch creators from our campaign with Techland continued playing and streaming the game. That’s the kind of result you only see if you keep tracking creators after the contract ends.
The same data shaped one of our longest running lessons. On Guild Wars 2 we saw that larger creators raised awareness and prestige, while smaller creators were better at turning viewers into players. We still plan creator mixes around that.
Creator lifecycle data
Most of the creators who matter to your game are not under contract. We track your creator community on Twitch in real time and sort creators by where they are: new, active, at risk or churned.
Community Insights is where you see that lifecycle for your game, filtered by region, platform, game version or stage. Community Rewards is how you act on it: invite a new creator the moment they pick up your game, or give an at risk creator a reason to come back before they churn.
On Twitch, the same data decides who sees your offer through Twitch Integration. You can target by viewership, country, the games creators have played and brand safety checks.
Intelligence Packages
Some teams have the budget and the people to run creator campaigns, but not the time to dig through data spread across a handful of tools. Intelligence Packages turn data into action with no execution attached. You get consolidated creator, audience and market data, analysis by our gaming strategy team and a clear read on what it means for your game. Then you decide whether to execute internally or through Wehype.
Every package covers Twitch, YouTube and TikTok, comes with a dedicated team and calls every two weeks, and compares your game with up to 8 competitors. There are three levels.
Creator Insights
The creator ecosystem around your game and your competitors. A creator inventory of who plays what, competitor creator lists, creator churn and up to 200 recommended creators for your game. Underneath sit creator opportunity mapping, creator migration, organic creator tracking, creator segmentation and pricing recommendations.
Market Research
Your game’s position in the market. Everything in Creator Insights, plus share of voice, creator migration and momentum, organic creator tracking and organic content benchmarks against your competitors. This is where viewership evaluation, content format benchmarking, platform opportunity analysis and genre trends come in.
Sentiment and Campaign Direction
How creators and their audiences actually feel about your game. Everything in Market Research, plus audience and creator sentiment analysis against your competitors: discussion themes, player pain points, feature requests, how updates were received and where a community is split. It ends with recommendations and direction for your paid creator campaigns, written for the people who sign off the budget.
Timed around your launch
We recommend starting 2 to 3 months before launch, when creator lists, churn, share of voice and campaign direction can still change the plan. In the first 2 weeks after launch we refresh the creator inventory, share of voice, migration, content benchmarks and sentiment. About a month after launch we look again, so you see who stayed and what players are saying.
If you’re comparing tools, our list of gaming influencer discovery tools shows where Wehype fits next to the public stats sites and the analytics platforms.
What creator data can’t tell you
Viewing data shows attention, behavior and fit. It doesn’t show installs or revenue on its own. For that, every creator needs their own link, code or store tracking, and we set that up per campaign. Our ROI guide explains how we connect viewing data with business results, and where the numbers stop telling the truth.
We’ve worked with creators and games since 2016. The data is how we turn that experience into decisions you can check. Read more about the Wehype platform, or go back to our overview of creator marketing for games.
