How we chose
- Creators whose main output is games: they play, analyze or co-stream games for most of their airtime. Big channels built mainly on IRL, music or current affairs are left out, even when their numbers are higher.
- Reach comes from public, dated data: Streams Charts rankings for H1 2026 (published July 2026) and Q3 2026 (published October 2026), and TwitchTracker 30 day rankings for October 2026. Every number on this page names its period and source.
- We picked across languages and regions on purpose, because games launch globally and a German or Korean audience behaves differently from an English one.
- The order is our editorial judgment of reach and relevance for game marketers, not a strict ranking by one metric. Data checked on October 30, 2026.
The list
1. TheBurntPeanut
Best for: Extraction and survival shooters for English speaking audiences
TheBurntPeanut streams as an animated peanut avatar and was the most watched streamer across Twitch, Kick and YouTube in the first half of 2026, with 128,912,478 hours watched per Streams Charts. His growth came from ARC Raiders, and in April 2026 he launched a Rust server built around his community. In Q3 2026 he led YouTube's individual streamer ranking with more than 30 million hours watched and was second on Twitch, per Streams Charts. For a shooter or survival game, his viewers are already players of the genre.
- Twitch, YouTube and Kick
- ARC Raiders, Rust, Escape from Tarkov
- English, United States
- Streams as a VTuber with a peanut avatar
2. Jynxzi
Best for: Competitive shooters and creator tournaments for English speaking audiences
Jynxzi built his audience on Rainbow Six Siege and was the second most watched streamer across platforms in H1 2026, with 66,138,309 hours watched per Streams Charts. He now also hosts creator tournaments in games like League of Legends, VALORANT and Counter-Strike, and has streamed Clash Royale since April 2025. He took part in Supercell's Clash for Nature campaign with Wehype. His streams center on ranked play and competition, which makes him a strong fit for competitive multiplayer games.
- Twitch and YouTube
- Rainbow Six Siege, creator tournaments, Clash Royale
- English, United States
- Took part in Clash for Nature with Wehype
3. Caedrel
Best for: League of Legends and esports co-streams for European audiences
Caedrel is a former League of Legends pro who now co-streams the LEC, LCK, MSI and Worlds with in-depth analysis. He was the most watched European streamer of H1 2026 with 46,988,722 hours watched, and he led Twitch by hours watched in Q3 2026, both per Streams Charts. His audience knows the game deeply and watches for hours at a time. That suits strategy, MOBA and competitive titles that reward a viewer who already understands the genre.
- Twitch and YouTube
- League of Legends, esports co-streams
- English, United Kingdom
- Former pro player for H2k-Gaming and Excel Esports
4. CaseOh
Best for: Variety games for English speaking audiences
CaseOh plays a wide rotation of games with a laid back, comedic style. He was the seventh most watched North American streamer in H1 2026 with 30,337,064 hours watched on Twitch, per Streams Charts. Because he moves between games regularly, his channel is a route for new releases to reach a broad audience that is not tied to one genre.
- Twitch
- Variety games
- English, United States
5. Gaules
Best for: Counter-Strike and esports coverage for Brazilian audiences
Gaules is a former Counter-Strike pro from São Paulo and one of the biggest names in Brazilian streaming. In H1 2026 he generated 23,806,222 hours watched on YouTube Gaming, mostly from esports coverage, per Streams Charts. His audience is large, loyal and Portuguese speaking, a region where English campaigns often do not land. For shooters and competitive games looking at Brazil, he is a reference point.
- YouTube and Twitch
- Counter-Strike, esports watch parties
- Portuguese, Brazil
6. Ibai
Best for: Large live events and esports for Spanish speaking audiences
Ibai is a Spanish streamer and co-founder of the esports organization KOI, known for large live events such as his yearly La Velada del Año. He was the eighth most watched European streamer in H1 2026 with 18,937,665 hours watched, and his channel peaked at 593,403 concurrent viewers in the same period, per Streams Charts. He reaches Spain and Latin America at once, which makes him a natural headline for event moments and game reveals aimed at Spanish speakers.
- Twitch and YouTube
- Live events, esports, gaming
- Spanish, Spain with a large Latin American audience
- Co-founder of KOI
7. Kameto
Best for: Esports and competitive games for French audiences
Kameto has streamed on Twitch since 2016 and is the president of Karmine Corp, the esports club he co-founded. In the 30 days to October 2026 he averaged 44,404 viewers across 99.5 hours of streaming, per TwitchTracker. His community follows League of Legends and the wider esports scene closely. For competitive games launching in France, his channel is where much of the conversation happens.
- Twitch
- League of Legends, esports, Karmine Corp matches
- French, France
8. Papaplatte
Best for: Variety games and talk streams for German speaking audiences
Papaplatte is one of Germany's biggest Twitch streamers, mixing gaming with relaxed talk segments and the Edeltalk podcast. In the 30 days to October 2026 he averaged 28,103 viewers, second among German language channels on TwitchTracker. German speaking viewers often prefer creators in their own language, and his mix of games and conversation gives a new release room to be explained, not just played.
- Twitch
- Variety games, talk streams
- German, Germany
9. Woowakgood
Best for: Game streams and virtual creator content for Korean audiences
Woowakgood (우왁굳) is a Korean game streamer who was one of the most followed Korean channels on Twitch before moving to AfreecaTV, now SOOP, when Twitch left Korea in 2024. He also produces the virtual group ISEGYE IDOL, which moved to SOOP with him. Korea runs on its own platforms, SOOP and CHZZK, so a Korean launch needs creators who live there rather than English channels with Korean subtitles.
- SOOP and YouTube
- Game streams, virtual creator projects
- Korean, South Korea
10. Emiru
Best for: Variety games and cosplay for English speaking audiences
Emiru started out streaming League of Legends and moved into variety games and cosplay, with titles like World of Warcraft and Elden Ring in her rotation. She co-owns the gaming organization One True King and was named to Forbes 30 Under 30 Games 2026. She took part in Supercell's Clash for Nature campaign with Wehype. Her audience is a strong fit for games with a distinct art style or characters worth dressing up as.
- Twitch and YouTube
- Variety games, League of Legends, cosplay
- English, United States
- Took part in Clash for Nature with Wehype
11. Jschlatt
Best for: Minecraft, simulation and comedy for English speaking audiences
Jschlatt makes gaming, commentary and reaction content across Twitch and YouTube, with a long history in Minecraft servers like SMPLive and his own Sleep Deprived server. He also plays city builders and indie simulation games like Cities: Skylines. He took part in Supercell's Clash for Nature campaign with Wehype. His comedy driven style gives a game a story, which works well for sandbox and simulation titles.
- Twitch and YouTube
- Minecraft, Cities: Skylines, indie simulation games
- English, United States
- Took part in Clash for Nature with Wehype
The biggest names are rarely the right first move
Every creator on this list can put a game in front of a huge audience in an afternoon. That is the easy part. The hard part is what happens on day two, when the stream is over and the game needs players who stay.
A top creator booking buys attention: one stream, one spike, a burst of clips. It is great for a reveal or a launch day moment. It is also expensive, booked months out, and tied to one person’s schedule and taste. If their audience does not match your genre, all that attention goes nowhere.
We have run creator campaigns for games since 2016. In 2025 alone, 2,700+ unique creators delivered 8,600,000+ hours of sponsored watch time on Wehype campaigns. Volume like that comes from thousands of creators who play the genre every week.
How to mix big, mid and small gaming influencers
Think of it as layers. A few large creators set the moment. A wider group of mid sized creators carries the game through its first weeks. Many smaller creators keep it alive in every language and niche you care about.
Our Guild Wars 2 campaign showed the split clearly: larger creators raised awareness, while smaller creators were better at turning their viewers into players. Both mattered, for different jobs.
GeoGuessr went wide on purpose. 376 creators streamed the game and delivered 8.5M+ viewer minutes, because a game like GeoGuessr plays differently in every country and every creator brings their own audience.
A few rules we use when building the mix:
- Match genre first, size second. A Counter-Strike audience will not follow a creator into a cozy farming game. Look at what a creator has played in the last 90 days.
- Plan by region. A launch in Brazil, France, Germany and Korea needs creators who speak to each of those audiences, on the platforms they use. Korea alone runs on SOOP and CHZZK.
- Spread the dates. Put your biggest names on the launch beat, then keep mid and small creators streaming across the following weeks. Visibility in the launch window drives wishlists and reviews, which is why this matters so much on Steam.
- Measure watch time and players, not follower counts. Followers tell you who could watch. Viewer minutes and conversions tell you who did. Our ROI guide covers how to read those numbers.
Where to find creators at scale
Booking a few big names is a negotiation. Booking hundreds of creators who fit your genre and region is a systems problem. That is the job of the Wehype platform: finding, booking and tracking creators across genres and regions in one place.
We are an official Twitch partner, and Wehype campaigns are available inside the Twitch Sponsorship Dashboard. Read more about creator campaigns on Twitch and on YouTube, or start with our overview of creator marketing for games.
For platform-specific lists, see the top YouTube gaming influencers and the top TikTok gaming influencers.
If you are planning a launch and want a mix of creators that fits your game, talk to us. We will tell you honestly where a big name helps and where a hundred smaller ones will do more.