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Wehype is now an official Twitch partner
Wehype campaigns now live directly inside Twitch, in the Twitch Sponsorship Dashboard.
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Campaign recaps, product updates and creator marketing insights.
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Campaigns
Frostrail was one of the top demos at Steam Next Fest
A frozen train, 28 Twitch creators and a demo week that ran longer than planned.
News
Introducing Controlled Clipping: Reach without losing control
Your creators' best moments, cut into short-form clips by clippers who know your game and posted on dedicated game accounts. Reach without losing control.
Campaigns
Netflix Games Halloween Creator Marketing Campaign
TikTok creator Kat Buno kicks off a seasonal creator campaign for Netflix's party and puzzle games.
Insights
Creator communities are won on the third stream
Nearly half of new creators on Twitch stream a game only once in their first month. Of those who reach a third stream, only 6% have churned when the month ends.
News
Introducing Creator Stores: Sell your game through creator communities
A store on every creator's Community Page. Fans buy your game, creators earn on every sale, and there's nothing to integrate.
News
Wehype heads back to Korea for G-STAR 2026
First Seoul, then Busan for G-STAR, with G-EVE the evening before the show opens.
News
Robin Åström on selling games directly through creator communities
Our CEO's keynote at the Live Service Gaming Summit in London, plus who from the team will be there.
News
Meet the Wehype team at Gamescom 2026
Something huge in creator commerce, a new clipping service and the team in Cologne.
News
Guild Wars 3 revealed, and the creator community showed up
Hundreds of creators went live in Guild Wars 2 around the Guild Wars 3 reveal after years of community building since 2023.
Campaigns
Battlefield 6 with EA and GETREKT Labs: Live challenges, audience polls and YouTube drops
Branded streams, live challenges, audience polls and YouTube code drops for EA's Battlefield 6 in the UK.
News
Thank you, Björn: The founder of Wehype Mobile joins Supercell
Over 2,000 days at Wehype with the person who built Wehype Mobile.
News
Nordic Game 2026: Networking and a panel on discoverability
A sunny networking event in Malmö and a stage conversation about how games get discovered today.
Campaigns
007 First Light launches with creators on Twitch, YouTube and TikTok
Twitch Boost, Amplify and Community Rewards for IO Interactive's launch of 007 First Light.
News
Albion Online launches The Crucible II with 100+ creators
A global creator competition with guilds, a live leaderboard and Community Rewards for viewers.
News
Wehype co-hosts PS DAY in Seoul with Major9
A gaming industry networking evening in Seoul, a talk on rewarded content, and a trip on to Tokyo and Singapore.
News
Crimson Desert is here: Creators go live across regions
Creator content goes live across regions on launch day, with Twitch Amplify to follow.
News
Wehype at the Swedish Game Awards 2026
Official Event Partner, and Community Rewards during the live broadcast.
News
Wehype's 2025 in review: 2,700+ creators and 8,600,000+ hours
Battlefield 6, Dying Light: The Beast, the GeoGuessr World Cup, and two new products.
Campaigns
AGON by AOC Invitational: 40 Nordic creators in Fortnite Reload
A Nordic Fortnite Reload tournament live on Twitch with AGON by AOC and Epic Games.
Campaigns
Creator Codes helped send Red to space in Angry Birds 2
A TwitchCon kickoff, then a community challenge where Creator Codes helped send Red to space.
News
Sonic Rumble launches worldwide with hundreds of creators
Hundreds of unique creators on Twitch, YouTube and TikTok, plus Community Rewards.
News
Hay Day creator communities help share 200,000 meals
A Haunted Harvest event in Hay Day that turned gameplay into real world impact.
News
Wehype in Korea: Our partner office in Seoul with Major9
Major9 in Seoul is now our partner office: one team for creator campaigns across Korea, Asia-Pacific and the West.
News
Wehype passes SEK 200 million in 2023 revenue and looks to Asia
A summary of Breakit's interview with Wehype's CEO, discussing Wehype's future in Asia.
Insights
Creator collaborations: The Wehype way
This blog explores emerging Creator Collaborations, fair exchanges, and ongoing partnerships.
Insights
Involving content creators early in game development
Publishers usually bring in creators at launch, but including them early, from offline testing to the beta, can be a massive advantage.
Insights
Guest blog: How to optimize mobile game app store results
Gaming, alongside the wider tech industry, is currently undergoing a significant transformation.
Insights
Maximizing the impact of an influencer marketing campaign
What to track after a sponsored campaign: earned media, organic content from other creators and virality.
Insights
Measuring the success of an influencer marketing campaign
The data worth tracking in a campaign, from how a creator's viewership changes with the game to the depth of viewer comments.
News
Year in review: The world of creator collaborations
A look back at the key moments that shaped the video game industry and Wehype in 2022.
Insights
Supercharge brand loyalty and engagement with Creator Codes
Boost brand loyalty and engagement with Creator Codes in gaming.
News
Wehype’s Creator Codes: Improving game-creator collaborations
Learn how Wehype introduced the Creator Codes API
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