Wehype x Twitch

Unprecedented, Scaled Access to Twitch Creators.

A direct integration with the Twitch Streamer Dashboard puts your game in front of nano and micro creators natively.

Low-friction, opt-in, and at a scale that reaching them one by one never could.

The Long Tail of Twitch is where Culture Starts

The Long Tail of Twitch is where Culture Starts

Nano and micro creators drive the most authentic, highest-trust recommendations on Twitch - but they've always been the hardest segment to reach at scale.

Wehype's official Twitch partnership and direct Dashboard access changes that.

Nano and micro creators drive the most authentic, highest-trust recommendations on Twitch - but they've always been the hardest segment to reach at scale.

Wehype's official Twitch partnership and direct Dashboard access changes that.

100K+

Creators of all sizes reachable through native Dashboard sponsorships.

Opt-In

Creators choose your campaign themselves. No cold outreach, no negotiation.

Micro → Nano

Micro → Nano

Unlock the long-tail segment that one-to-one deals can't scale to.

From Gated Deals
To Open Access

Traditional creator sponsorships were built for a handful of big names. Twitch direct sponsorships flips the model - Meeting thousands of small creators where they already are.


THE OLD WAY

One-to-one, top-heavy

  • Manual outreach to a shortlist of big creators

  • Slow negotiation and contracting for every deal

  • Nano & micro creators left unreachable

  • High cost per activation, hard to scale


THE OLD WAY

One-to-one, top-heavy

  • Manual outreach to a shortlist of big creators

  • Slow negotiation and contracting for every deal

  • Nano & micro creators left unreachable

  • High cost per activation, hard to scale


WITH TWITCH INTEGRATION

Scaled, self-serve access

  • Offers surface natively in the Streamer Dashboard

  • Creators opt in themselves in a couple of clicks

  • Reach the whole long tail, not just the top

  • Low friction for creators, easy to scale

Built for moments that need volume

Anytime you need a lot of authentic creators live at once, native Dashboard access does the heavy lifting.

Launch & release weeks

Flood release week with hundreds of small creators playing your game live, creating a wave of organic content and clips when it matters most.

Seasonal & update pushes

Re-engage the long tail for every new season, patch, or event - keeping your game visible well beyond launch.

New market expansion

Reach creators in specific languages and regions to seed a title into markets where you have no existing creator relationships.

Always-on awareness

Keep a steady baseline of small-creator coverage running to sustain share of voice between big campaigns.

Test & learn

Trial creative angles and audiences across a wide, low-cost creator base before scaling spend on bigger activations.

Community seeding

Turn niche communities into advocates by putting your game in the hands of the creators they already trust

FAQ

Questions?

How is this different to normal creator campaigns?

Which creators can see my campaign?

How do creators get paid?

Is there anything for creators to install?

Ready to get started?

Chat with Wehype here!

Ready to get started?

Chat with Wehype here!