How we chose
- Runs ongoing creator programs, not only one off campaigns
- Used by game companies, shown on the company's own site or announcement
- Handles at least one of codes, rewards, tracking or payouts
- Facts checked on each company's own website
The list
1. Wehype
Best for: Live games that want codes, viewer rewards and creator tracking in one place
Creator Codes, our Support-A-Creator program, give each creator a unique code that pays them when their community spends in your game. Our API connects to your backend or store, approved creators get their code from our platform automatically, and you manage performance, assets and tiers in one portal. Community Rewards give viewers in game rewards when their creator hits a streaming milestone, and Community Insights sorts creators into new, active, at risk and churned.
- Creator Codes launched in 2023
- 23,000+ community rewards handed out in 2025
- Custom requirements decide which creators can join
- Creators paid in 3 banking days
2. Nexus
Best for: Live service games that want a creator code system they integrate themselves
Nexus runs what it calls a Support-a-Creator Platform: a creator code system that lets developers and publishers "reward and pay content creators for promoting their games and driving sales." It covers key distribution, creator tiers, sales attribution, rewards, and global payouts and taxes, with a REST API and SDKs for PC, mobile and console. Programs on its site include Dead by Daylight, Marvel Contest of Champions, Bloons TD 6 and Angry Birds 2.
- Built for live service games
- Handles global creator payouts and taxes
- Studios shown include Behaviour Interactive, Kabam, Ninja Kiwi and Rovio
3. Gamesight
Best for: Publishers that want a managed, long term creator program
Gamesight runs creator programs for PC and console games as long term relationships with a group of creators who feature a game regularly. Its team handles an application portal with manual review, active recruitment, key seeding, Discord community and custom activations such as tournaments and beta tests. Programs report on participation, reach, engagement and total content value.
- Quarterly program health reporting
- Key and code delivery through a secure redemption service
- Testimonial from Wizards of the Coast on Magic
4. Lurkit
Best for: Studios that want to set up and run their own program on a creator platform
Lurkit's Creator Program lets studios set missions with performance goals and rewards, and offer perks such as Discord ranks, in game currency or merch. A program can be discoverable, so active creators on Lurkit can find it and apply, or hidden and invite only. Bohemia Interactive used it for DayZ, according to Lurkit.
- Discoverable or invite only programs
- Custom missions, rewards and perks
- Lurkit AB is registered in Linköping, Sweden
5. impact.com
Best for: Big publishers running affiliate programs with creators and other partners
impact.com is a partnership platform that describes itself as "the global infrastructure for partnership-driven commerce." It is not built only for games, but in June 2026 it announced it will power Minecraft's first affiliate program. Its Creator product handles discovery and recruiting, and Performance handles tracking, attribution and payouts.
- Chosen for Minecraft's first affiliate program
- Programs can include creators, publishers and other partner types
- Tracking, attribution and payouts in one platform
This is Wehype’s list, on Wehype’s site, so we put ourselves first. We’d rather say that plainly than pretend otherwise. Everything we say about the other platforms comes from their own websites and announcements, so you can check it.
What a creator program platform does
A campaign ends. A program stays open. Creators who already play your game join once, get a code, a mission or a reward for their viewers, and earn based on what their community does in your game.
Most people who search for “support a creator” are players looking for a box to type a code into. Epic Games and Activision run their own player facing Support-A-Creator programs for their own games. They’re useful context, but they aren’t platforms you can sign up for. The platforms on this list are for studios that want to run something similar for their own game.
Codes, rewards or managed programs
There are three broad models, and many studios end up using more than one.
Creator codes pay creators a share when their community spends. They work best in games with a store and regular things to buy. Nexus and our Creator Codes both work this way, and both need some engineering on your side to connect your backend or store.
Viewer rewards pay out to the audience instead. With Community Rewards, viewers earn in game rewards when their creator hits a streaming milestone, which gives the creator a reason to stream longer. This suits games with little in game spending, where a code has less to earn from.
Managed programs put a team in charge of recruiting, seeding keys and keeping creators engaged. Gamesight runs programs this way. Lurkit gives you the tools to run a program yourself, and impact.com covers affiliate programs at a much broader scale than games alone.
Questions to ask before you pick
- Who decides which creators get in? It should be you, with rules you can change.
- Can you see revenue or results per creator, or only a total?
- How fast are creators paid? We pay in 3 banking days. Slow payouts lose creators.
- Will you notice when a creator drifts away? Community Insights sorts your game’s creator community into new, active, at risk or churned, so you know where the next reward should go.
- How much engineering does it take, and who helps your team through it?
Programs work best next to campaigns
A program grows with creators who already play your game. It won’t put a new game in front of creators who’ve never heard of it. That job belongs to a game launch campaign or Twitch campaigns, often run through Twitch Integration. The program then picks up the creators who stay. Our campaign stories show how that handoff works in practice.
For the full picture, read our guides to gaming creator programs, live ops, mobile games and measuring ROI, or see how our platform works. Start at our creator marketing for games hub, or talk to us about a program for your game.