The data and intelligence layer behind better creator marketing decisions
Creator, content and market signals, consolidated into one actionable strategy for your team.
Share of voice
Daily viewing vs competitors
- Your game
- Competitor A
- Competitor B
Leaders in creator data and insights
A decade working only with games, direct access to creator data and a dedicated strategy team that leading publishers rely on.
10 Years
Working exclusively with games, since 2016.
60,000+
Creator collaborations behind our benchmarks.
4 Platforms
Direct creator data from TikTok, YouTube, Instagram & Twitch.
Up to 8
Competitors analysed next to your game.
The usual challenges
- Limited time and internal resources
- Unclear creator and market opportunities
- Data fragmented across several sources
- Market insights that never turn into action
What we bring to the table
- Consolidated creator, audience and market data
- Analysis by gaming industry specialists
- A clear read on what the findings mean for your game
- Freedom to execute internally or through Wehype
Turning data into action, with no execution attached
We pull the signals together, our gaming strategy team analyses them, and you get decisions you can act on with your own team or with us.
- Creator data
- Content platforms
- Market metrics
Wehype Intelligence
Consolidated, benchmarked and interpreted by specialists
- Creator strategy
- Competitive positioning
- Marketing planning
Our intelligence modules
Three focused lenses on your creator ecosystem, your market position and how players really feel.
Creator Insights
Understand the creator ecosystem around your game and your competitors.
- Creator inventory
- Creator opportunity mapping
- Competitor creator analysis
- Creator migration
- Creator churn
- Organic creator tracking
- Pricing recommendations
- Creator segmentation
- Recommended creator lists
Market Research
Understand your game's position in the market and against competitors.
- Competitive benchmarking
- Share of voice analysis
- Viewership evaluation
- Momentum tracking
- Market positioning analysis
- Organic content analysis
- Content format benchmarking
- Platform opportunity analysis
- Genre and industry trends
Sentiment Intelligence
Understand how creators and audiences perceive and talk about your game.
- Audience sentiment analysis
- Discussion theme mapping
- Player pain point analysis
- Feature request tracking
- Community polarization detection
- Creator audience comparison
- Platform sentiment breakdown
- Update reception analysis
- Executive recommendations
Six views behind every creator decision
Follower counts and average viewers don't tell you fit. We look at what creators actually play, in which languages, for which audiences, and whether they stay.
Share of voice
How much viewing your game gets next to the games you compete with, day by day, and how long the spikes around launches and updates last.
Content languages
Which languages creators cover each game in. A language where a competitor has content and you have none is a market with room for you.
Lapsed creators & migration
Creators who stopped streaming your game and the games they went to instead: who to win back, and who is taking their time.
Creator game movement
What creators played before your game and what they move on to after, so you know which titles share your audience.
Engagement & media value
What creator content around your game is worth as attention, how well creators hold viewers and how the community grows over time.
Competitor spend
How much of a competitor's viewing is sponsored and how much is organic, and how much of it sticks after the campaign ends.
Choose the level of support you need
Three packages, each building on the one before. Every package is priced per game launch, covers TikTok, YouTube, Instagram & Twitch, and compares your game with up to 8 competitors.
- Level 1
Creator Insights
Where most teams start.
- Strategic focus
- Creator ecosystem understanding
- What you get
- Creator inventories, competitor creator analysis, recommended creator lists and creator tracking.
- Key outcome
- Decisions on the creators most relevant to your game and objectives.
- Ideal for
- Teams deciding which creators to work with and how to get active with creator marketing.
- Level 2
Market Research
Everything in Creator Insights, plus:
- Strategic focus
- Market and competitor visibility
- What you get
- Competitive benchmarking, share of voice, market positioning, momentum and content analysis.
- Key outcome
- A clear understanding of where your game stands against competitors and category benchmarks.
- Ideal for
- Teams evaluating creator market opportunities and competitive positioning.
- Level 3
Sentiment & Campaign Direction
Everything in Creator Insights and Market Research, plus:
- Strategic focus
- Audience sentiment and paid campaign direction
- What you get
- Sentiment analysis, audience themes, pain points, concept validation and campaign recommendations.
- Key outcome
- A clear view of what audiences respond to and how to apply it in future marketing.
- Ideal for
- Teams shaping marketing strategy, messaging and campaign concepts.
| Deliverable | Creator Insights | Market Research | Sentiment & Campaign Direction |
|---|---|---|---|
| Dedicated team and calls every two weeks | |||
| Creator inventory analysis (your game vs up to 8 competitors) | |||
| Competitor creator lists (up to 8 competitors) | |||
| Recommended creator lists (up to 200 creators) | |||
| Creator churn (your game vs competitors) | |||
| Organic creator tracking | Not included | ||
| Share of voice analysis (your game vs competitors) | Not included | ||
| Creator migration and momentum analysis (your game vs competitors) | Not included | ||
| Organic content benchmarks (your game vs competitors) | Not included | ||
| Audience and creator sentiment analysis (your game vs competitors) | Not included | Not included | |
| Paid campaign recommendations and direction | Not included | Not included |
Want us to run the campaigns too? Execution through Wehype comes at a reduced Wehype margin.
Support throughout your roadmap
The same analysis, refreshed at the three moments that decide a launch.
- 1
Pre-launch
2 to 3 months before launch
Map creators, build lists and set campaign direction while the plan can still change.
- Creator inventory and competitor creator lists
- Up to 200 recommended creators
- Creator churn, share of voice and migration
- Organic content benchmarks and sentiment
- Paid campaign recommendations
- 2
Launch window
First 2 weeks after launch
See how your launch lands against competitors while there's still time to react.
- Refreshed creator inventory
- Share of voice
- Creator migration and momentum
- Organic content benchmarks
- Audience and creator sentiment
- 3
Post-launch
About a month after launch
Learn who stayed, who left and what players are saying, for the next beat.
- Creator inventory
- Share of voice
- Creator migration and momentum
- Audience and creator sentiment
What the data has shown us
Dying Light 2
We kept tracking creators after the launch campaign ended. More than 50% of the Twitch creators from our campaign with Techland continued playing and streaming the game.
Read the Dying Light 2 storyGuild Wars 2
The data showed that larger creators raised awareness and prestige, while smaller creators were better at turning viewers into players. We still plan creator mixes around it.
Read the Guild Wars 2 story
Want an always-on view of your creators?
Community Insights tracks every creator streaming your game on Twitch as new, active, at risk or churned, so you can act the moment it matters.
Questions?
What is an Intelligence Package?
A fixed scope of creator, market and sentiment analysis for one game launch, delivered by a dedicated Wehype team with calls every two weeks.
You get the data, the analysis and a clear recommendation. What you do with it is up to you.
Do we have to run a campaign with Wehype?
No. Intelligence Packages are built to work with no execution attached. Many teams run the campaigns with their own people.
If you do run campaigns through Wehype afterwards, the Wehype margin on execution is reduced.
Which platforms and games does it cover?
TikTok, YouTube, Instagram & Twitch, in every package. We compare your game with up to 8 competitors, starting from your genre and the titles you name, then adding the games our data shows your creators play before and after yours.
When should we start?
Ideally 2 to 3 months before launch. That leaves time to map creators, build recommended creator lists and set campaign direction. We follow up in the first 2 weeks after launch and again about a month later.
How is it priced?
Each package is priced per game launch. Get in touch and we'll send pricing for the level that fits your launch.
How is this different from Community Insights?
Community Insights is an always-on view of your creator community on Twitch, sorting every creator as new, active, at risk or churned.
Intelligence Packages are a deeper, analysed study across TikTok, YouTube, Instagram & Twitch, with your competitors, sentiment and a recommendation from our strategy team.
What can't creator data tell you?
Viewing data shows attention, behaviour and fit. It doesn't show installs or revenue on its own. For that, every creator needs their own link, code or store tracking, which we set up per campaign.
Make your next launch decision with data
Tell us about your game and launch window, and we'll suggest the package that fits.
Get in touch