Turn creators into direct revenue channels
Fans buy your game straight from their favourite creator's Community Page. Creators earn on every sale. Zero integration required.
€19.99€19.99
€1.60 to Your Creator
Bundle
Game + In-game Coins
€29.99€29.99
€2.40 to Your Creator
Support Your Creator
Choose how much of each purchase supports Your Creator.
Discovery has moved from platforms to creators
Players find games in streams, clips and videos, then leave to search for them in a store. Intent drops between discovery and purchase, and the creators who drove it rarely share in the sale.
2010s
Store-controlled market
- Platforms control visibility
- Top charts drive downloads
- Paid acquisition scales growth
- Success means ranking high
2020s
Creator-controlled attention
- Discovery happens before the store visit
- Clips and streams drive purchases
- Communities validate games
- Success means cultural relevance
From content to sale in seconds
Built on Community Rewards, Creator Stores let communities support their creator by buying games right where they already hang out.
A store on every Community Page
Each creator gets a storefront on their Wehype Community Page, next to their Community Rewards. Games they've played recently show up first.
Fans support the creator
Buying the game becomes a way to support the creator. Fans choose how much of each purchase goes to them, from best price to full support.
Official keys, any storefront
Sell the game on its own or in bundles with in-game items. Fans get an official key from the publisher, for Steam, Epic Games Store, GOG or custom codes.
Publisher
Zero technical integration
Upload keys to Wehype. No integration, development work or upfront cost. You invoice based on sales.
Wehype
Commerce & security
Regions, pricing, payments, tax, fraud and chargebacks are handled by Wehype, as with any retail partner.
Creator
Seamless creator experience
Creators are invited and onboarded by Wehype, and earn on every sale their community makes.
Fans want to support the creators they follow
Creators move communities between games. The best moment to win a new player is when their favourite creator picks up your game, and now they can buy it right there.
Supporting the creator
Purchasing the game becomes a new way to back the creators and communities fans belong to.
Community recognition
Shoutouts, badges and alerts make that support visible to the whole community.
A true value exchange
When a creator is actively playing your game, their fans unlock a discount on it.
Incremental revenue and more organic content
Creator Stores open a sales channel where the discovery already happens, and give creators a lasting reason to keep making content about your game.
- A new sales channel that reaches fans where they already watch, with no performance marketing
- Creators earn on every sale, so organic content about your game grows
- Creator-level attribution: see exactly who drives revenue and media value
- Intent-driven demand: fans buy at the moment they're most engaged
Creator Stores or Creator Codes?
Both turn creator communities into revenue. Creator Stores sell through the creator's community, Creator Codes through your in-game store.
| Feature | Creator Stores | Creator Codes |
|---|---|---|
| Who owns the purchase | Wehype | Your game |
| Technical implementation | None | Required |
| What the player gets | A redeemable key | A direct in-game entitlement |
| Experience | Community-centric | Game-centric |
| Works with | Steam, EGS, GOG, custom codes | Any in-game store |
You control
- Which SKUs are available
- Pricing and discount strategy
- Blocking specific creators for brand safety
Wehype handles
- Which creators can host a store, and their conduct standards
- Payments, tax and compliance
- Fraud and chargeback management
Live in weeks
A simple rollout, with no cost or technical work on your side.
- 1
Business alignment
Agree on financials, sign a distribution agreement with Wehype and choose which codes to use.
- 2
Preparation
Wehype sets up your portfolio from your input. No cost and no technical resources needed.
- 3
Creator onboarding
Creators are invited and onboarded. Those who play your games get them highlighted in their stores.
- 4
Launch
Your games go live in Creator Stores, with sales and attribution per creator.
Already running Community Rewards? Creator Stores sit on the same Community Page.
Questions?
What are Creator Stores?
A storefront on each creator's Wehype Community Page where their fans buy game keys. The creator earns on every sale, and the publisher gets a new, creator-led sales channel.
Is it an affiliate program?
No. Creator Stores work like retail distribution. Wehype is the licensed reseller and owns the transaction, payment, tax, fraud and chargebacks. The creator hosts the storefront instead of driving traffic to your store.
What does it take to get started?
A distribution agreement and your keys. There is no integration, no development work and no upfront cost. Most publishers can be live within weeks.
Which platforms are supported?
Any redeemable code: Steam, Epic Games Store, GOG and custom codes.
Can we choose which creators sell our games?
You decide which SKUs are available and at what price, and you can block specific creators for brand safety. Wehype decides who can host a store and holds every creator to the same conduct standards.
How is this different from Creator Codes?
Creator Codes run inside your game's own store and need an integration. Creator Stores live on the creator's Community Page, sell redeemable keys and need no integration. Many live-service games use both.
Ready to sell where discovery happens?
Tell us which games you'd like in Creator Stores and we'll set up your portfolio.
Get in touch