The mission
Activate creators across Asia to bring Monopoly GO!’s in-game events through creators who could translate in-game updates into joyful, localized content across YouTube, TikTok, Instagram, and livestream platforms.. From Lunar New Year to Golden Week, we helped the game resonate with players in Japan, Taiwan, Hong Kong, Singapore, the Philippines, Thailand, Vietnam, and beyond.
Highlights from the Field
Lunar New Year + Valentine’s Day
23 creators across APAC drove:
13.2m total impressions
Seamless alignment between holiday themes and in-game content
Early planning to ensure high-quality execution during a busy festive season
Golden Week in Japan
Localized strategy with 11 creators delivered:
4.27m views
Localized hashtags and in-game tie-ins made content feel native and engaging.
APAC Holiday Campaign
Expanded activation with 28 creators across Southeast Asia brought:
5m+ views
608,000 viewer minutes on livestreams
What made it work
Cultural precision: Every post, video, and stream was tailored to local customs and in-game updates.
Speed and agility: Quick turnarounds to match the right creators to the right moments.
Creator chemistry: We partnered with creators who genuinely connected with the game, and it showed in the results.
