Hay Day creator communities help share 200,000 meals

We teamed up with Supercell once again for a Haunted Harvest global event in Hay Day, where creator audiences turned gameplay into real world impact through Hay Day’s Give Back initiative.

For a limited time, players jumped into a new global event where they tapped and collected the ghosts haunting their farms. While doing so, they helped push a global community goal of sharing 200,000 meals through the United Nations World Food Programme’s ShareTheMeal.

A crossover with Clash Royale

In a special crossover with Clash Royale, some of Germany’s biggest creators led the campaign by challenging their communities to catch as many ghosts as possible in Hay Day and win trophies in Clash Royale, earning community prizes and in game rewards along the way.

Hats off to all the creators and players for proving that gaming communities can change the world for the better. See more of our work with Supercell in the Hay Day and Clash for Nature case studies.