Reach without losing control
Turn the best game moments into scalable organic reach.
Your creators are already making moments worth watching. Wehype finds them, turns them into platform-native short-form clips and posts them on dedicated game accounts.
Great creator content gets lost
Streams and long-form videos hold thousands of strong moments. Most are never cut for short-form, so they never reach past the creator's own audience.
Paid media can scale that reach, at a real cost. Open clipping networks scale it too, but give you little control over content, accounts, rights, quality and takedowns.
We find the moments
Great content already exists. We spot the gameplay, reactions, wins and fails worth amplifying.
We scale the reach
One creator moment becomes several short-form clips across dedicated game accounts.
You keep the control
Scale through game-relevant clippers, dedicated accounts, defined content rights and transparent reporting.
From creator content to controlled distribution
A controlled, end-to-end process for turning approved creator moments into short-form.
- 1
Creator content
Our platform surfaces the strongest moments in approved creator streams and videos.
- 2
Game-relevant clippers
Vetted clippers who know and play the game choose the moments worth cutting.
- 3
Short-form clips
Selected moments become platform-native clips for TikTok, YouTube Shorts and Instagram Reels.
- 4
Game-specific accounts
Clips go out on dedicated accounts built around your game and controlled by Wehype.
Built around approved creator content
Content sources and usage rights are agreed with you before distribution begins.
Creator Program
PreferredCreators already in your program. Ideally, clipping rights are part of the program terms.
Game creators
Written approvalCreators playing your game who approve the use of their content before anything is clipped.
Publisher-owned content
Your contentContent from your own channels, such as trailers, dev streams and gameplay.
We start with rights-cleared content, then grow the pool through permissions you sign off.
Clippers who know your game
Every clipper is vetted for your game and contracted monthly, not sourced clip by clip from an open marketplace. They know the game, its community and what makes a moment worth posting.
- Vetted for each game
- Contracted monthly with a defined output
- Paid to create, not to sell their audience
- Creative direction from Wehype
Dedicated game accounts, controlled by Wehype
Clips go out on accounts built around your game, not on anonymous third-party pages. No media is bought, so the reach is organic.
- Wehype holds the logins and access
- Clippers never need access to the accounts
- Names, bios and profiles managed centrally
- Any post can be taken down
One view of every account, post and performance signal
The dashboard gives you and Wehype the same view of network performance, account growth, content output and the clips driving reach.
Network performance
Views, reach, engagement, active accounts, posting volume and platform split.
Account and content performance
Performance by account, post, platform and content format.
A controlled clipping model built for games
For publishers who need to know who makes the clips, where they go and what comes down.
Traditional clipping
- Open network of unknown clippers
- Posts on third-party accounts
- Limited control over content and branding
- Bounty payouts per clip
- Limited visibility into distribution
- Relies on public or separately sourced content
Wehype Clipping
- Vetted clippers, contracted monthly
- Posts on dedicated game accounts
- Central creative direction and takedowns
- A dedicated team with a defined output
- Transparent reporting on reach
- Built on your existing Creator Program
Questions?
What is Wehype Clipping?
A managed clipping service for games. Vetted clippers who know your game turn the strongest moments from approved creator content into short-form clips, and Wehype posts them on dedicated game accounts on TikTok, YouTube Shorts and Instagram Reels.
You get an always-on source of short-form reach for your game, without handing your creators' content to an open network.
Whose content do you clip?
Only content with agreed rights. We start with creators in your Creator Program, ideally with clipping rights in the program terms. Then creators playing your game who give written approval, and content from your own channels.
Sources and usage rights are agreed with you before anything is posted.
Who controls the game accounts?
Wehype sets up and runs dedicated accounts built around your game and holds the logins and access. Clippers make the content but never need access to the accounts.
Usernames, bios, profile images and positioning are managed centrally, and any post can be taken down.
Who are the clippers?
Editors with real interest in and knowledge of your game. Wehype vets them for each title and contracts them monthly with a defined output.
They are paid to create, not per clip from an open marketplace, and not to sell access to their own audience.
Is any of the reach paid?
No. No media inventory is bought. The reach comes from organic distribution on the game accounts.
What do we see in the reporting?
A dashboard with views, reach, engagement, active accounts, posting volume and platform split, plus performance by account, post, platform and content format. You see the same view as our team.
How is this different from Creator Campaigns?
Creator Campaigns pay creators to make new content for their own channels. Clipping gives content that already exists a second life on short-form, through accounts built around your game.
The two work well together: campaigns create the moments, Clipping keeps them circulating.
How is it priced?
Clipping runs as a monthly setup that scales with the number of dedicated game accounts. Get in touch and we'll send pricing for the setup that fits your game.
Ready to scale reach without losing control?
Tell us about your game and your creators, and we'll show you what a dedicated clipping setup could look like.
Get in touch