Netflix Games Halloween Creator Marketing Campaign

TikTok creator Kat Buno kicked off our Halloween creator marketing campaign with Netflix Games.

Hers is the first of many short videos running through the end of the year. Each round is built around a seasonal update in Netflix’s party and puzzle games, so the creators always have something new to show their audiences.

Spooky Season and Something Wicked

For Halloween, that meant Spooky Season in Pictionary: Game Night, with a season pass of Halloween emotes, a new palette and Halloween prompts in Classic mode, and Something Wicked in Puzzled, with weekly Halloween challenges in the daily logic puzzles that unlock reward cards.

It’s a good time of year for party games, when people actually get together. We’re really happy to be part of it.

Big thanks to the team at Netflix Games. See you in the next round. Read how we plan creator content around seasonal updates in our guide to live ops creator marketing.

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