Wehype's 2025 in review: 2,700+ creators and 8,600,000+ hours

What a year. We were hyped to support some massive launches like Battlefield 6 and Dying Light: The Beast, and to help out on the GeoGuessr World Cup, just to name a few.

2025 in numbers

2,700+ unique creators activated across our campaigns
8,600,000+ hours of sponsored watch time
23,000+ community rewards received by communities worldwide

Two new products

We launched Twitch Amplify, a way to bring back creators who already love your game, leading to more impactful content.

We also started rolling out Community Rewards, a new way to connect in game and in stream moments with real, data driven rewards based on creator activity.

If 2025 taught us anything, it’s that when you give creators the right tools, data and rewards, the whole community gets more out of it: viewers, players and publishers.

Here’s to even bigger quests and more creator powered moments next season. See how we work on Twitch and with live ops. Stay hyped.