News1 min read
Guild Wars 3 revealed, and the creator community showed up
Wehype x ArenaNet
Guild Wars 3 has been revealed, and the creator community made sure the world heard about it.
Huge congrats to the team at NC and ArenaNet on the reveal at Summer Game Fest. It’s been a true pleasure partnering with Pedro Cano, Joie Hiers and the entire team, and supporting the game and its creators since 2023.
Why creators came back
When the news dropped, hundreds of new and returning creators went live in Guild Wars 2. That doesn’t happen by chance. It’s what happens when you spend years building and engaging a strong creator community.
We’ve been tracking who’s new, who’s returning, and who’s staying active or churning, while keeping the core engaged through Community Rewards and running paid activations to push content drops and big beats like this one.
- More than 60 activations worldwide
- Short form on TikTok, YouTube Shorts and Instagram
- Live on Twitch and VOD on YouTube
Read how the partnership started in our Guild Wars 2 case study, and how we think about live ops creator marketing.
Originally posted on Wehype’s LinkedIn.
