Wehype Surpasses 200 Million - Looks Towards Asia
Nicole Nygren
Game developers are seeking increase in player engagement. Wehype aims to solve this by connecting games with creators, which has significantly increased the company's revenue. Now, Wehype wants to focus on bringing creators and games even closer together.
In a recent article with Breakit, our CEO Robin Åström at Wehype, discusses the company's growth past years and the future. Here are the key points from the Swedish article that I have summarized in English.
In 2023, Wehype experienced significant growth, with revenue increasing from SEK 138 million to SEK 210 million and operating profit rising from SEK 1.5 million to SEK 8.3 million.
Wehype’s revenue includes payments to creators, with most of the income coming from Europe (SEK 162 million), followed by Asia (SEK 26 million) and North America (SEK 21.5 million).
Wehype helps game companies showcase their games on social video platforms such as Twitch, YouTube, and TikTok through creator collaborations. Originally targeting a broad audience, Wehype has shifted its focus solely to the gaming industry.
The company's aim is to transform how games work with creators, moving from simple advertising to creator collaborations. This includes providing early access to games and sharing generated revenue. Since its founding in 2016, Wehype has raised SEK 29 million, with major ownership retained by the founders and investment firms like Inbox Capital and Brightly Ventures. Additionally, the Wehype is not actively seeking new capital but remains open to opportunities for accelerated growth with the right investors. The workforce grew from 40 to 45 employees in 2023.
The full article has been produced and published by Breakit. You can read it in Swedish by clicking here.
