Sonic Rumble launches worldwide with hundreds of creators

The wait is over. Sonic Rumble is live worldwide, and we’re hyped to be part of the launch.

Together with our friends at Rovio Entertainment and SEGA, we powered the global debut with hundreds of unique creators sharing their first races, battles and wins across Twitch, YouTube, TikTok and beyond. Massive congratulations to the teams at Rovio and SEGA on the release.

Community Rewards for the launch

SEGA and Rovio also used Community Rewards for their creators. A creator’s biggest asset is their audience, and giving back is what builds loyalty. Community Rewards ties audience rewards directly to creator activity, keeping both creators and their communities active.

For studios, that means better player retention, lower churn and a more engaged community around the game.

Read more about mobile game creator marketing and game launches.