Campaign launch1 min read
007 First Light launches with creators on Twitch, YouTube and TikTok
Wehype x IO Interactive
007 First Light is out, and the hype is real. At launch the game was #1 on Steam and #1 on Twitch, with 88 on Metacritic and 89 on OpenCritic.
Huge congrats to the entire team at IO Interactive. It’s been amazing partnering with you on this launch. You’ve done an incredible job bringing the game to life and fully embracing creators throughout the campaign, and it shows, from Khaby Lame and Shroud appearing in the game itself to creators promoting it at big scale across Twitch, YouTube and TikTok.
What Wehype ran
- Twitch Boost to take the game to the top of Twitch on launch
- Twitch Amplify to keep that momentum going after the first wave
- Community Rewards with Nvidia and Asus across Europe, North America and South America
The creator feedback has been incredible, all tracked through our transcript and sentiment tool, part of Wehype Data & Intelligence.
Read how we plan around launch week in our guide to game launch creator marketing. Go play it.
Originally posted on Wehype’s LinkedIn.
