Robin Åström on selling games directly through creator communities

We’re back at the Live Service Gaming Summit in London on September 8 and 9. Ashley Landry, Axel Danielsson, Nils Gustavson, Dennis Fogelmark and Robin Åström will be on site to catch up with the industry.

The keynote

Robin is also taking the stage with a keynote on how games can sell directly through creator communities.

Creators increasingly shape what players discover, play and buy, but the purchase usually happens somewhere else. Robin will break down how publishers can turn creator communities into direct distribution and sales channels for games, DLC and in game items, and what that makes possible.

It builds on work we already do: Creator Codes pay creators when their community spends, and Community Rewards give viewers in game rewards when their creator hits a streaming milestone. Read more in our guide to gaming creator programs.