Crimson Desert is here: Creators go live across regions

It’s time. Crimson Desert is here, and the team is locked in.

A huge congratulations to the team at Pearl Abyss on the launch. It’s been a pleasure working together on bringing this game and campaign to life alongside Maikel van Dijk and the broader team.

How the campaign runs

At Wehype, we’ve worked closely with Pearl Abyss to activate creators and build momentum leading up to launch. Launch day is when the majority of content goes live across multiple regions and platforms.

It’s followed by Twitch Amplify, our performance driven format that brings back creators who already love the game, so the content keeps coming after the first wave.

Read how we plan creator campaigns around release week in our guide to game launch creator marketing, and how we use creator data before and after launch.

Make sure to check out the content, and most importantly, jump in and play the game.