Albion Online launches The Crucible II with 100+ creators

The Crucible II is live today, and we’re hyped to be part of one of the most ambitious creator competition formats in gaming right now.

Albion Online just launched a global creator competition with 100+ creators forming their own guilds, rallying their communities into the game and competing on a live leaderboard. Viewers play along, contribute and become part of the campaign.

Community Rewards alongside the competition

Wehype is powering a Community Rewards cycle where audiences earn real in game rewards as their creator hits streaming milestones. The more an audience watches, the more the creator unlocks to share back with them.

Creator content brings players in, the community competition keeps them engaged, and rewards keep creators, viewers and players coming back.

Big thanks to Julien Lepage, Tobias Georgi, Mino Choi, Rée D., Irmi Farnbauer-Schmidt and the team at Sandbox Interactive for building something genuinely exciting for creators and their communities, and for trusting us to help bring it to life. Read more about live ops creator marketing.