Campaigns1 min read
Games Explorer Tells S.T.A.L.K.E.R. 2: Cost of Hope in 48 Seconds
Written by: Gustaf Smith
Our campaign with GSC Game World for the new expansion, on TikTok and live on Twitch across North America and Europe.
Games Explorer takes you from an anomaly destroying your home to a war between two factions in 48 seconds. What the anomaly leaves behind is worthless unless you take it back to Chornobyl, so you smuggle it in for a scientist who will pay enough to start over. A mutant tears the rifle out of your hands, two factions have broken their truce, and you pick a side, “all for a deposit on a new home”.
Their video is from our TikTok campaign with GSC Game World for S.T.A.L.K.E.R. 2: Cost of Hope, supported by Spark Ads. The expansion came out alongside Update 2.0, which is free for everyone who owns the game, and it is about the conflict between the Duty and Freedom factions, with locations such as the Chornobyl Nuclear Power Plant and the Iron Forest.
Other creators made their own videos. Wilfrat says there really has never been a better time to give the game a go, and JampackSam explains what sets Duty, who see the Zone as a danger, against Freedom, who see it as a gift.
On launch day, creators in our campaign across North America and Europe went live on Twitch and made up about 10% of the channels streaming the game, with 28% of all hours watched. Most of them hadn’t streamed it on Twitch in the year before.
Thank you to the team at GSC Game World for a great partnership.
