Strategy & execution
Wehype cooked up a campaign that was part 1950s rock ‘n’ roll cook-off, part creator crossover event, and all heart. At the center of it all was Thoren Bradley, stepping into the boots of Greg (yes, that Greg from Hay Day), hosting a retro-themed farm party that brought together some of the internet’s most beloved food and lifestyle creators.
From Albert_CanCook whipping up Hay Day-inspired dishes to SpicyMoustache bringing his signature garden-to-table flair, each creator added their own flavor to the celebration. The audience played their part, too - voting for their favorite dishes directly in-game, turning content into connection.
The platforms
TikTok: Farm-to-table recipes and playful cook-offs
Instagram: Stories, reels, and behind-the-scenes content
YouTube Shorts: Quick hits of kitchen chaos and celebration13.2m total impressions
Seamless alignment between holiday themes and in-game content
Early planning to ensure high-quality execution during a busy festive season
What made it work
Let’s talk numbers — because this party didn’t just look good, it performed.
42.8m total views across platforms
TikTok alone delivered 27m+ views
78% positive sentiment across comments and engagements
Record-breaking engagement for several creators, including FaithsFresh and Kiki & Koko
