Strategy & execution
Wehype cooked up a campaign that was part 1950s rock ‘n’ roll cook-off, part creator crossover event, and all heart. At the center of it all was Thoren Bradley, stepping into the boots of Greg (yes, that Greg from Hay Day), hosting a retro-themed farm party that brought together some of the internet’s most beloved food and lifestyle creators.
From Albert_CanCook whipping up Hay Day-inspired dishes to SpicyMoustache bringing his signature garden-to-table flair, each creator added their own flavor to the celebration. The audience played their part, too - voting for their favorite dishes directly in-game, turning content into connection.
The platforms
TikTok: Farm-to-table recipes and playful cook-offs
Instagram: Stories, reels, and behind-the-scenes content
YouTube Shorts: Quick hits of kitchen chaos and celebration13.2m total impressions
Seamless alignment between holiday themes and in-game content
Early planning to ensure high-quality execution during a busy festive season
What made it work
Let’s talk numbers — because this party didn’t just look good, it performed.
42.8m total views across platforms
TikTok alone delivered 27m+ views
78% positive sentiment across comments and engagements
Record-breaking engagement for several creators, including FaithsFresh and Kiki & Koko
“This was shot as good as a Netflix series.”
Thoren Bradley
“They made the entire process super easy and smooth. I’d love to work with Hay Day again!”
FaithsFresh
“This is the most fun I’ve had watching an ad in ages” and “I didn’t know I needed a Hay Day cook-off until now.”
Hay Day fan
Back to Top
