Background
World of Warcraft: The War Within is the tenth expansion pack for the massively multiplayer online role-playing game (MMORPG). It marks the beginning of the World Soul Saga trilogy. Set in the subterranean continent of Khaz Algar, players explore new zones, face off against the Harbinger of the Void, Xal'atath, and uncover hidden treasures. The expansion introduces new gameplay mechanics, including Skyriding and Delves, and raises the level cap to 80.
Blizzard Entertainment partnered with Wehype to spark player excitement across the UK, France, Germany and the Nordics. With early access, new features, and a bold gampaign goal to be #1 on Twitch, Wehype activated a continent-wide push to make WoW unmissable again.
Activations
Structured across two phases, the creator campaign turned key beats into major viewership moments:
Beat 1: Early Access For the first time ever, that World of Warcraft granted early access. Wehype activated top creators to livestream their first foray into Khaz Algar’s, thrilling adventures and epic questing, allowing viewers to experience the excitement firsthand
Beat 2: Launch The campaign then focused on the official launch of World of Warcraft: The War Within. Creators streamed the new content, engaging viewers with the latest updates and features. We secured World of Warcraft a #1 spot on Twitch in these territories for the launch, making it unmissable for fans.
Players showcased the new expansions and the new features in an engaging way with their communities. The interactive elements continued to enhance engagement, ensuring that the audience was thoroughly entertained and intrigued by the new expansion.
