Background
Squad Busters is Supercell’s fast-paced multiplayer party action game, where 10 players compete to collect the most gems in dynamic, ever-changing maps. The game features a crossover of beloved Supercell characters from titles like Clash of Clans, Brawl Stars, Hay Day, and Boom Beach. Players build squads, evolve characters, and battle it out in various game modes including Showdown, Gem Hunt, and Squad League.
To supercharge the global launch of Squad Busters, Supercell turned to Wehype for a creator marketing campaign that matched the game’s energy; fast, fun, and everywhere. Covering Twitch, YouTube, Instagram, TikTok, and Snapchat and spanning continents Wehype rallied creators around one idea: “Life’s more fun when you SQUAD UP!”
Activation
Wehype orchestrated a multi-platform campaign that combined live gameplay, short-form content, and integrated video segments. The campaign spanned across:
Twitch: High-energy streams with QR codes, chatbots, and on-screen CTAs
YouTube: Gameplay videos, integrated comedy segments, and Shorts with tracking links
TikTok: Cosplay, chaos, and challenge content capturing the game’s social vibe
Instagram: Story spoofs, trailer parodies, and short-form chaos
Snapchat: Mobile-native clips designed to drive engagement and curiosity
Wehype also helped secure talent for the official launch video, extending campaign reach and creator involvement:
Results
The campaign delivered outstanding results across all platforms:
148 creators activated globally
34.8m viewer minutes on Twitch
176.6m total views across YouTube and TikTok
