A partnership that evolved with the game
From the early days of launch hype to seasonal events, platform expansions, and even unexpected crossovers, Wehype has been Techland’s go-to partner for creator marketing. This wasn’t a one-and-done campaign, but a multi-year journey filled with evolving strategies, creative experimentation, and a shared commitment to community that adapted with each beat of the game’s lifecycle:
Dying 2 Know YouTube series: Focused on cinematic storytelling and lore.
The Vampire Crossover: Spooky streams, cosplay, and thematic horror content.
2nd Anniversary: A nostalgia-fueled moment to celebrate the community
For Honor Crossover: Brought together two distinct fanbases
Winter Tales: Snow, Santa suits, candy hunts—and a fresh spin on survival horror.
Creators as Co-Storytellers
Each campaign featured a curated blend of returning talent and fresh faces—from horror streamers to parkour lovers to story-first YouTubers. Some creators were new to the franchise, discovering it live with their communities. Others returned, remarking on the game’s evolution. The content always felt fresh, community-driven, and deeply in tune with the game’s identity.
And the community responded. Twitch chats lit up with excitement, praise for the game’s evolution, and spontaneous declarations of “I gotta buy this now.” It was a reminder that great content, delivered authentically, still moves people.
Impact
Over the course of this long-term partnership, Wehype and Techland have achieved:
2500+ creator collaborations across Twitch and YouTube
180m+ viewer minutes generated on Twitch
110m+ YouTube views
Multi-language support: EN, FR, DE, ES, PL
Campaign targets consistently exceeded,, with creators often streaming longer than required
A Living Campaign, Not Just a Launch
What sets this collaboration apart is its consistency. Over years of work, Wehype helped Techland stay relevant through every update, sale, and surprise. Campaigns weren’t just timed to big beats, but were woven into the rhythm of the game’s lifecycle.
And the community noticed. From Twitch chat hype to YouTube comments full of nostalgia and excitement, the audience became part of the story. They weren’t just watching—they were playing, reacting, and sharing.
