Campaign recaps, product updates and creator marketing insights from the Wehype team.https://www.wehype.com/enhttps://www.wehype.com/feed/netflix-games-halloween-creator-marketing-campaign/https://www.wehype.com/feed/netflix-games-halloween-creator-marketing-campaign/Wehype's creator campaign with Netflix Games kicks off for Halloween, with TikTok creator Kat Buno playing Pictionary: Game Night and Puzzled.Tue, 03 Nov 2026 00:00:00 GMTCampaign launchWehypehttps://www.wehype.com/feed/creator-communities-are-won-on-the-third-stream/https://www.wehype.com/feed/creator-communities-are-won-on-the-third-stream/94% of creators who quit a Twitch game in their first month went live with it once. New creators who reached three streams churned 6% of the time.Mon, 02 Nov 2026 00:00:00 GMTInsightsGustaf Smithhttps://www.wehype.com/feed/introducing-creator-stores/https://www.wehype.com/feed/introducing-creator-stores/Wehype launches Creator Stores: a storefront on every creator's Community Page where fans buy official game keys and the creator earns on every sale.Mon, 02 Nov 2026 00:00:00 GMTNewsWehypehttps://www.wehype.com/feed/wehype-heads-to-g-star-2026/https://www.wehype.com/feed/wehype-heads-to-g-star-2026/Wehype returns to Korea for meetings in Seoul and G-STAR in Busan, and hosts G-EVE again with Major9, IveKorea and PLUGWAVE the night before.Fri, 30 Oct 2026 00:00:00 GMTNewsWehypehttps://www.wehype.com/feed/lsg-summit-2026-keynote/https://www.wehype.com/feed/lsg-summit-2026-keynote/At the Live Service Gaming Summit in London, Wehype CEO Robin Åström gives a keynote on how games can sell directly through creator communities.Sun, 06 Sep 2026 00:00:00 GMTNewsWehypehttps://www.wehype.com/feed/wehype-official-twitch-partner/https://www.wehype.com/feed/wehype-official-twitch-partner/Wehype is now an official Twitch partner. Wehype campaigns appear inside the Twitch Sponsorship Dashboard, starting with an EA Battlefield 6 campaign.Thu, 20 Aug 2026 00:00:00 GMTNewsWehypehttps://www.wehype.com/feed/gamescom-2026/https://www.wehype.com/feed/gamescom-2026/Wehype is back at Gamescom 2026 with news in creator commerce, a new premium clipping service and Community Rewards at a whole new level.Mon, 17 Aug 2026 00:00:00 GMTNewsWehypehttps://www.wehype.com/feed/guild-wars-3-reveal/https://www.wehype.com/feed/guild-wars-3-reveal/When ArenaNet and NC revealed Guild Wars 3 at Summer Game Fest, hundreds of new and returning creators went live in Guild Wars 2. Here's why.Wed, 10 Jun 2026 00:00:00 GMTNewsWehypehttps://www.wehype.com/feed/battlefield-6-getrekt-labs/https://www.wehype.com/feed/battlefield-6-getrekt-labs/How Wehype and GETREKT Labs ran EA's Battlefield 6 creator campaign in the UK, with branded streams, live challenges, audience polls and YouTube code drops.Fri, 05 Jun 2026 00:00:00 GMTCampaign launchWehypehttps://www.wehype.com/feed/bjorn-karlsson-supercell/https://www.wehype.com/feed/bjorn-karlsson-supercell/After more than 2,000 days at Wehype, Björn Karlsson, who built Wehype Mobile from the ground up, joins Supercell as Creator and Influencer Partnerships Lead.Wed, 03 Jun 2026 00:00:00 GMTNewsWehypehttps://www.wehype.com/feed/nordic-game-2026/https://www.wehype.com/feed/nordic-game-2026/At Nordic Game in Malmö, Wehype hosted a networking event with NMBRS, Hermes Group and SGA, and Axel Danielsson joined a VaultN panel on discoverability.Mon, 01 Jun 2026 00:00:00 GMTNewsWehypehttps://www.wehype.com/feed/007-first-light-launch/https://www.wehype.com/feed/007-first-light-launch/007 First Light is out. Wehype ran Twitch Boost, Twitch Amplify and Community Rewards with Nvidia and Asus for IO Interactive's launch across three regions.Wed, 27 May 2026 00:00:00 GMTCampaign launchWehypehttps://www.wehype.com/feed/albion-online-the-crucible-ii/https://www.wehype.com/feed/albion-online-the-crucible-ii/Albion Online's The Crucible II is a global creator competition with 100+ creators and guilds, powered by a Wehype Community Rewards cycle for viewers.Fri, 17 Apr 2026 00:00:00 GMTNewsWehypehttps://www.wehype.com/feed/ps-day-seoul/https://www.wehype.com/feed/ps-day-seoul/Wehype co-hosted April PS DAY in Seoul with Major9, an industry evening with Pearl Abyss, NCSoft, Nexon, Xbox, Krafton and more, before Tokyo and Singapore.Thu, 02 Apr 2026 00:00:00 GMTNewsWehypehttps://www.wehype.com/feed/crimson-desert-launch/https://www.wehype.com/feed/crimson-desert-launch/Congrats to Pearl Abyss on the Crimson Desert launch. Wehype activated creators across regions and platforms, followed by Twitch Amplify after launch.Fri, 20 Mar 2026 00:00:00 GMTNewsWehypehttps://www.wehype.com/feed/swedish-game-awards-2026/https://www.wehype.com/feed/swedish-game-awards-2026/Wehype was an official Event Partner of the Swedish Game Awards 2026 and powered Community Rewards during the live broadcast, giving away nominated games.Fri, 20 Feb 2026 00:00:00 GMTNewsWehypehttps://www.wehype.com/feed/wehype-2025-in-review/https://www.wehype.com/feed/wehype-2025-in-review/In 2025, 2,700+ unique creators delivered 8,600,000+ hours of sponsored watch time on Wehype campaigns. We also launched Amplify and Community Rewards.Tue, 23 Dec 2025 00:00:00 GMTNewsWehypehttps://www.wehype.com/feed/agon-by-aoc-nordic-invitational/https://www.wehype.com/feed/agon-by-aoc-nordic-invitational/Together with AGON by AOC and Epic Games, Wehype helped host the AGON by AOC Invitational live on Twitch, with 40 Nordic creators in Fortnite Reload.Wed, 17 Dec 2025 00:00:00 GMTCampaign launchWehypehttps://www.wehype.com/feed/angry-birds-2-red-to-space/https://www.wehype.com/feed/angry-birds-2-red-to-space/In the Angry Birds 2 Space event, players and creators collected Feathers together, and Creator Codes powered by Wehype and Nexus helped send Red to space.Mon, 10 Nov 2025 00:00:00 GMTCampaign launchWehypehttps://www.wehype.com/feed/sonic-rumble-launch/https://www.wehype.com/feed/sonic-rumble-launch/Sonic Rumble is live worldwide. Wehype powered the global launch with Rovio and SEGA with hundreds of creators and Community Rewards for their audiences.Thu, 06 Nov 2025 00:00:00 GMTNewsWehypehttps://www.wehype.com/feed/hay-day-haunted-harvest-give-back/https://www.wehype.com/feed/hay-day-haunted-harvest-give-back/In Hay Day's Haunted Harvest event with Supercell, creator communities helped share 200,000 meals through the UN World Food Programme's ShareTheMeal.Fri, 31 Oct 2025 00:00:00 GMTNewsWehypehttps://www.wehype.com/feed/wehype-korea-partner-office-major9/https://www.wehype.com/feed/wehype-korea-partner-office-major9/Major9 is Wehype's partner office in Seoul. Together we give game publishers one creator marketing partner across Korea, Asia-Pacific, North America and Europe.Wed, 01 Oct 2025 00:00:00 GMTNewsWehypehttps://www.wehype.com/feed/wehype-surpasses-200-million-looks-towards-asia/https://www.wehype.com/feed/wehype-surpasses-200-million-looks-towards-asia/Key points in English from Breakit's interview with Wehype CEO Robin Åström on the company's growth past 200 million and its expansion into Asia.Tue, 28 May 2024 00:00:00 GMTCreator collaborationsNicole Nygrenhttps://www.wehype.com/feed/creator-collaborations-the-wehype-way/https://www.wehype.com/feed/creator-collaborations-the-wehype-way/Why creator collaborations need fair value exchange and ongoing partnerships, and how creator programs drive long-term success for games.Tue, 14 Nov 2023 00:00:00 GMTCreator collaborationsRoyden Jameshttps://www.wehype.com/feed/involving-content-creators-early-in-game-development/https://www.wehype.com/feed/involving-content-creators-early-in-game-development/The benefits of involving content creators before your game launches, and the lessons we've learned for running compelling, successful campaigns.Wed, 12 Apr 2023 00:00:00 GMTCreator collaborationsWehypehttps://www.wehype.com/feed/how-to-optimize-mobile-game-app-store-results/https://www.wehype.com/feed/how-to-optimize-mobile-game-app-store-results/Guest post from Geeklab: support your influencer campaigns with App Store Optimization and A/B testing to lift visibility and conversion.Thu, 23 Mar 2023 00:00:00 GMTInsightsGeeklabhttps://www.wehype.com/feed/maximizing-the-impact-of-creator-collaborations-campaign/https://www.wehype.com/feed/maximizing-the-impact-of-creator-collaborations-campaign/We talk about how game publishers and developers can maximize the impact of an influencer marketing campaign, and the metrics that are important to track.Wed, 15 Mar 2023 00:00:00 GMTInsightsWehypehttps://www.wehype.com/feed/measuring-the-success-of-creator-collaborations-campaign/https://www.wehype.com/feed/measuring-the-success-of-creator-collaborations-campaign/We discuss how gaming brands can go about measuring the success of an influencer marketing campaign, and the data that is important to focus on.Tue, 21 Feb 2023 00:00:00 GMTInsightsWehypehttps://www.wehype.com/feed/year-in-review-the-world-of-creator-collaborations/https://www.wehype.com/feed/year-in-review-the-world-of-creator-collaborations/We review the year in gaming influencer marketing, how the industry and Wehype evolved in 2022, and what's on the road ahead for us in 2023Thu, 26 Jan 2023 00:00:00 GMTCreator collaborationsWehypehttps://www.wehype.com/feed/supercharge-brand-loyalty-and-engagement-with-support-a-creator/https://www.wehype.com/feed/supercharge-brand-loyalty-and-engagement-with-support-a-creator/Discover how Creator Codes can boost brand loyalty and engagement in the gaming industry. Learn strategies to leverage content creators for increased visibility and community building.Creator collaborationsAdrian Arbilhttps://www.wehype.com/feed/wehype-support-a-creator-elevating-game-creator-collaborations/https://www.wehype.com/feed/wehype-support-a-creator-elevating-game-creator-collaborations/Wehype's Creator Codes API lets games share revenue with the creators who drive in-game purchases, so both share in each other's success.Creator collaborationsRoyden James